thePlatform Overcomes Barriers to Effective Use of HTML5
Marty Roberts, SVP, sales & marketing, at thePlatform describes a new solution enabling video publishers to employ HTML5 for video rendering on devices while overcoming the drawbacks of this still immature technology. In this interview with ScreenPlays editor Fred Dawson, Roberts explains how thePlatform’s mpx system with each user session chooses the right version of HTML5 or a native player rendering if that’s more appropriate, all in real time based on which device is asking for the content.
Ian Blaine Discusses the Role thePlatform Is Playing in Xfinity & Other Advances
The operational structure behind Comcast’s next-generation Xfinity service reflects an emerging global trend toward IP-based consolidation of TV service management across all legacy and broadband outlets. In this video interview thePlatform’s CEO describes how Comcast and other service providers are putting his firm’s mpx system to use both as an immediate means of expanding IP video service capabilities and as a framework for ongoing multi-screen migration.
Execs Explain Implications of the Partnership Between Alcatel-Lucent & thePlatform
Alcatel-Lucent and thePlatform are pooling resources to enable service providers worldwide to accelerate migration to multi-device services. In this interview, thePlatform’s Alex Glass and Alcatel-Lucent’s Jay Fausch describe what each company brings to the table and how the two will operate in tandem to expand their market reach.
White Paper Explains How to Maximize ROI In Online Deployments
As online video becomes ever more essential to operations and the bottom lines of content suppliers and service providers alike, the scaling issues with respect to external reach, functionalities and internal management can overwhelm established approaches. This white paper addresses the many issues that must be resolved and explains how the Service-Oriented-Architecture of thePlatform’s mpx provides the flexibility to optimize deployments for scale, uptime, latency and cost.
Video Publishing Demo Reveals Smooth Path to Building a Multi-Device Business
Marty Roberts, SVP, sales and marketing, thePlatform, shows how the new MPX console-based video management system allows content owners and service providers to put big video libraries to use in accommodating new business models. The multi-featured automated publishing process allows administrators to easily manage distribution across multiple outlets to devices of all types with all the tools required to scale, format and secure content and to drive new revenues through advertising and premium content.
Keys to Maximizing Exposure via Video Search Engine Optimization
In this white paper thePlatform explains how content providers can ensure higher positioning of their video assets in end users’ search engine results through video SEO (search engine optimization). Because video is a big attention getter next to text and images displayed in the mixed results of the typical search engine, a high-ranking video is more likely to draw attention than other high-ranking content. Learn how smart use of text, MRSS and other techniques can produce far better results in combination with a video management system that can provide the sophisticated level of support for applying metadata, managing feeds and securing streams.