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		<title>Scaling Multi-network Security On the Road to MPEG DASH</title>
		<link>http://www.screenplaysmag.com/2012/05/16/scaling-multi-network-security-on-the-road-to-mpeg-dash/</link>
		<comments>http://www.screenplaysmag.com/2012/05/16/scaling-multi-network-security-on-the-road-to-mpeg-dash/#comments</comments>
		<pubDate>Wed, 16 May 2012 15:20:53 +0000</pubDate>
		<dc:creator>charlie</dc:creator>
				<category><![CDATA[Market Intelligence]]></category>
		<category><![CDATA[Verimatrix]]></category>

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		<description><![CDATA[Ironclad Protection for Premium TV Streamed to Any Device Sets Stage for Shift to Standard]]></description>
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		<title>LG Aims to Make Advertising A Content Driver for Smart TVs</title>
		<link>http://www.screenplaysmag.com/2012/05/16/lg-aims-to-make-advertising-a-content-driver-for-smart-tvs/</link>
		<comments>http://www.screenplaysmag.com/2012/05/16/lg-aims-to-make-advertising-a-content-driver-for-smart-tvs/#comments</comments>
		<pubDate>Wed, 16 May 2012 14:15:42 +0000</pubDate>
		<dc:creator>charlie</dc:creator>
				<category><![CDATA[Advanced Advertising]]></category>
		<category><![CDATA[Models & Strategies]]></category>
		<category><![CDATA[Smart TVs]]></category>

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		<description><![CDATA[May 15, 2012 – With smart TV penetration on the rise consumer electronics manufacturers are beginning to act on the long-anticipated advertising opportunities made possible by these online-connected devices.]]></description>
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		<title>Easy-to-Use Authoring Tool Cuts Costs of iTV App Development</title>
		<link>http://www.screenplaysmag.com/2012/05/16/easy-to-use-authoring-tool-cuts-costs-of-itv-app-development/</link>
		<comments>http://www.screenplaysmag.com/2012/05/16/easy-to-use-authoring-tool-cuts-costs-of-itv-app-development/#comments</comments>
		<pubDate>Wed, 16 May 2012 14:12:53 +0000</pubDate>
		<dc:creator>charlie</dc:creator>
				<category><![CDATA[Applications]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[itv]]></category>

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		<description><![CDATA[May 11, 2012 – If interactive TV apps are finally at the tipping point of becoming main stream, the trigger to the long-awaited explosion may require nothing more than an authoring method that does away with laborious professional coding in favor of a click-and-drag process anybody can perform.]]></description>
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		<title>New Digital Enterprise Platforms Render Cloud Debate Irrelevant</title>
		<link>http://www.screenplaysmag.com/2012/05/16/new-digital-enterprise-platforms-render-cloud-debate-irrelevant/</link>
		<comments>http://www.screenplaysmag.com/2012/05/16/new-digital-enterprise-platforms-render-cloud-debate-irrelevant/#comments</comments>
		<pubDate>Wed, 16 May 2012 14:08:59 +0000</pubDate>
		<dc:creator>charlie</dc:creator>
				<category><![CDATA[Asset & Operations Management]]></category>
		<category><![CDATA[Content Ecosystem]]></category>
		<category><![CDATA[Lead Story]]></category>
		<category><![CDATA[Microsoft]]></category>

		<guid isPermaLink="false">http://www.screenplaysmag.com/?p=6191</guid>
		<description><![CDATA[May 14, 2012 – Debate across the electronic media ecosystem over whether and how much entities should rely on cloud services are beginning to look outmoded in light of new approaches to application and workflow architectures that are intrinsic to a fully digitized operational environment. ]]></description>
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		<title>Multiscreen Ad Systems Solidify TV Nets’ New OTT Biz Models</title>
		<link>http://www.screenplaysmag.com/2012/05/14/multiscreen-ad-systems-solidify-tv-nets-new-ott-biz-models/</link>
		<comments>http://www.screenplaysmag.com/2012/05/14/multiscreen-ad-systems-solidify-tv-nets-new-ott-biz-models/#comments</comments>
		<pubDate>Mon, 14 May 2012 13:01:25 +0000</pubDate>
		<dc:creator>charlie</dc:creator>
				<category><![CDATA[Advanced Advertising]]></category>
		<category><![CDATA[Technology Platforms]]></category>
		<category><![CDATA[SyncTV]]></category>

		<guid isPermaLink="false">http://www.screenplaysmag.com/?p=6179</guid>
		<description><![CDATA[May 10, 2012 – As TV programmers prepare aggressive new online strategies aimed at streaming live as well as time-shifted programming they’re inspiring new vendor solutions that bode well for managing ad campaigns in this complex multiscreen environment.]]></description>
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		<title>Progress on Key Issues Offers Hope for Cable Wi-Fi Agenda</title>
		<link>http://www.screenplaysmag.com/2012/05/14/progress-on-key-issues-offers-hope-for-cable-wi-fi-agenda/</link>
		<comments>http://www.screenplaysmag.com/2012/05/14/progress-on-key-issues-offers-hope-for-cable-wi-fi-agenda/#comments</comments>
		<pubDate>Mon, 14 May 2012 12:54:05 +0000</pubDate>
		<dc:creator>charlie</dc:creator>
				<category><![CDATA[Mobile Services & Devices]]></category>
		<category><![CDATA[Service Providers]]></category>
		<category><![CDATA[Front Porch]]></category>
		<category><![CDATA[Inc.]]></category>

		<guid isPermaLink="false">http://www.screenplaysmag.com/?p=6175</guid>
		<description><![CDATA[May 11, 2012 – Can the leading cable companies pull of their latest wireless strategy with greater success than previous efforts?]]></description>
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		<title>Unresolved Security Issues Dog Multiscreen TV Agenda</title>
		<link>http://www.screenplaysmag.com/2012/05/11/unresolved-security-issues-dog-multiscreen-tv-agenda/</link>
		<comments>http://www.screenplaysmag.com/2012/05/11/unresolved-security-issues-dog-multiscreen-tv-agenda/#comments</comments>
		<pubDate>Fri, 11 May 2012 13:40:31 +0000</pubDate>
		<dc:creator>charlie</dc:creator>
				<category><![CDATA[Content Ecosystem]]></category>
		<category><![CDATA[Processing & Protection]]></category>
		<category><![CDATA[Multiscreen TV]]></category>

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		<description><![CDATA[May 9, 2012 – As use cases for premium video content multiply across an endless outpouring of new consumer devices the overarching question for distributors of every description is whether a workable, scalable content protection environment will emerge to make this a viable space for making money.]]></description>
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		<title>Keys to Maximizing Performance and Efficiency Over IP Video Networks</title>
		<link>http://www.screenplaysmag.com/microsite-one/keys-to-maximizing-performance-and-efficiency-over-ip-video-networks/</link>
		<comments>http://www.screenplaysmag.com/microsite-one/keys-to-maximizing-performance-and-efficiency-over-ip-video-networks/#comments</comments>
		<pubDate>Wed, 09 May 2012 13:33:36 +0000</pubDate>
		<dc:creator>charlie</dc:creator>
		
		<guid isPermaLink="false">http://www.screenplaysmag.com/?page_id=6128</guid>
		<description><![CDATA[A Field-Proven Approach To Accelerating ROI on A Video Delivery System Surging volumes of Web-based and premium on-demand video traffic pose major challenges for traditional...]]></description>
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		<title>Olympics Set to Kick Off New Era in Broadband TV</title>
		<link>http://www.screenplaysmag.com/2012/04/30/olympics-set-to-kick-off-new-era-in-broadband-tv/</link>
		<comments>http://www.screenplaysmag.com/2012/04/30/olympics-set-to-kick-off-new-era-in-broadband-tv/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 16:35:33 +0000</pubDate>
		<dc:creator>charlie</dc:creator>
				<category><![CDATA[Content Ecosystem]]></category>
		<category><![CDATA[Development & Market Strategies]]></category>
		<category><![CDATA[Summer Olympics]]></category>

		<guid isPermaLink="false">http://www.screenplaysmag.com/?p=6111</guid>
		<description><![CDATA[April 27, 2012 – Once again the Summer Olympics is shaping up to be a staging ground for the latest advances in the use of the Internet to provide compelling content in tandem with TV broadcasts, but this time with a historic signal that the broadband TV era has arrived as successor to traditional TV.
]]></description>
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		<title>Verimatrix</title>
		<link>http://www.screenplaysmag.com/2012/04/26/verimatrix-2/</link>
		<comments>http://www.screenplaysmag.com/2012/04/26/verimatrix-2/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 01:10:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[On Camera]]></category>

		<guid isPermaLink="false">http://www.screenplaysmag.com/?p=6105</guid>
		<description><![CDATA[]]></description>
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