Broadcast Cloud Playout Platform Cuts Costs, Drives DAI Revenue

Solution Now Used by Producers Worldwide

Amagi Co-Founder Baskar Subramanian explains how the firm’s CLOUDPORT channel playout platform consolidates and automates processing of live sports, TV channels and VOD content for distribution to all TV and OTT outlets anywhere in the world with support for server-side dynamic ad placement independent of traditional ad markers.

Topic Highlights

  • Deep background in advanced advertising contributes to uniqueness of CLOUDPORT
  • Platform enables cost-effective approach to introducing new TV channels
  • New Skylight service automates creation of promotions, highlights and other features
  • North American broadcasters drive momentum in adoption of addressable advertising