Nokia Enables New Approaches to Advanced Advertising & IPTV

Paul Larbey, head of IP video business at Nokia, describes solutions designed to help MVPDs and broadcasters pursue new opportunities in dynamic advertising and to give IPTV providers the tools they need to capitalize on subscribers’ demand for OTT video options.

Topic Highlights

  • The implications of IP transformation
  • The case for MVPD/broadcaster collaboration on dynamic advertising
  • Personalized use cases & business models enabled by Nokia’s Velocix platform
  • Opening a path to pure IP operations in the legacy IPTV domain