Alticast Expands Power of Personalization in Pay TV

Alticast senior vice president and chief architect Bill Helms demonstrates the many ways MVPDs can deepen engagement of subscribers through use of advanced analytics, multiple data sources and a compelling UI template to support discovery tied to deeper insight into subscribers’ interests.

Topic Highlights

  • The importance of personalizing user experience
  • The benefits of an expanded range of data sources
  • Making full use of UHD screen real estate
  • New ideas in the pursuit of subscriber engagement