Geospatial Network Intelligence Optimizes Big Data Apps for SPs

Mosaik Solutions Combines Expertise and Vast Database to Drive Competitive Advantage

Introduction

More than ever before strategic success in the confused and crowded business of delivering video and communications services depends on the ability to intelligently use every conceivable data resource to maximum advantage.

At a time when the emerging “Big Data” trend is changing how businesses operate across all industries, the need to exploit advanced aggregation and analytic capabilities is especially acute in the video and communications sector. No matter whether companies’ beginnings were in CATV, telephony, cellular or broadcast TV, they must be able to quickly access, manage and render data from every conceivable source, public and internal, for a wide range of applications vital to maximizing their competitive advantage.

In some cases, service providers with advanced internal data analysis and geospatial visualization processes merely need to find an aggregation source that can supplement internal data with information about competing providers’ footprints, local population trends, household demographics and other hard-to-obtain data. In other cases, providers not only need access to such data; they need support from geospatial intelligence expertise, tools and cloud-based services that can be leveraged to analyze and visualize data to whatever degree required.

However it’s done, service providers need to know and present in geospatial context:

  • what’s going on in the external competitive environment, market-by-market, neighborhood-by-neighborhood;
  • where new service opportunities lie with respect to underserved areas, potential acquisitions and new partnerships;
  • what the demand trends are, based on detailed and dynamically changing geographic and demographic market profiles;
  • how to pinpoint non-traditional problem sources, such as customer service or billing snafus, arising from complex partner affiliations;
  • customer-facing service and care information precisely tuned to each user’s profile and location.

Maximizing effective use of data poses three major challenges. Providers must be able to amass and normalize at minimal costs every piece of useful information from public and internal sources for easy access across multiple applications. They must be able to organize and use these resources creatively to maximize competitive advantage in rapid response to changing conditions. And they must be able to render the data graphically in easy-to-understand geospatial and other visual presentations that can be searched and navigated from the general to the very specific.

Over many years ever more providers, starting in mobile and more recently moving to wireline, cable and TV broadcasters, have turned to Mosaik Solutions for help in meeting these challenges. Mosaik Solutions is uniquely positioned to serve the myriad needs of a diverse provider market by virtue of its ability to leverage its own massive databases and the databases of its customers to orchestrate and deliver actionable information in appealing visualizations for a wide range of internal and external user-facing applications.

For example, major cellular carriers, including three of the top four in the U.S., use Mosaik Solutions to establish parameters for roaming agreements, to identify areas of weak or non-existent mobile coverage across multiple markets and to determine the degrees of 2G, 3G and 4G coverage provided by competing operators worldwide. Cable companies like Comcast and Time Warner Cable are putting Mosaik to work to provide subscribers instant access to information about Wi-Fi coverage wherever they may be. Telephone, cable and cellular companies are using the Mosaik database and geospatial intelligence services to address strategic questions relating to the intersections between cellular and Wi-Fi coverage. Broadcast TV stations are turning to Mosaik to help them precisely define coverage areas and new opportunities tied to use of VHF and UHF spectrum.

But, in truth, the market has barely scratched the surface of what can be accomplished through the services offered by Mosaik Solutions. Each customer taps Mosaik’s capabilities to address specific priorities that vary greatly from one customer to the next. Taken as a whole, these applications offer a fuller view of what can be done, but there’s even more to consider as smart data usage becomes the linchpin to good offense and defense in the chaotic electronic services marketplace.

Indeed, there are many strategically invaluable applications for Mosaik’s technology which service providers may not have considered simply because they are not aware such capabilities exist. The discussion that follows offers insight into the many ways Mosaik can be leveraged to increase the knowledge base for strategic decision making, define opportunities for service expansion, partnerships and acquisitions, identify competitive threats and improve customer experience.

Mosaik Solutions’ Technology Parameters

Overview

Mosaik Solutions began 24 years ago as American Roamer, which became the global source for cellular industry geospatial network intelligence with the world’s largest mobile network coverage catalog. Now tracking over 1,400 networks operated by 800 companies worldwide (see Figure 1), this catalog is used not only by individual companies but by industry organizations such as the CTIA (Cellular Telecommunications Industry Association) and the Competitive Carriers Association (formerly Rural Cellular Association). And it is the FCC’s source for identifying served and underserved areas of wireless coverage as part of the agency’s Connect America Fund Report and National Broadband Map.


Figure 1

The comprehensive information represented by this global view can be parsed in geospatial representations down to different levels of detail within any boundary set customers choose.


Over the past several years Mosaik Solutions has expanded into a full-service provider equipped to deliver whatever Big Data operations support any player in cable, telecom, mobile or broadcast might need. In addition to the large base of mobile operators its clients now include Tier 1 fixed service providers such as Comcast, Verizon and Time Warner Cable, General Motor’s OnStar and a growing list of smaller players across all service categories.

Mosaik employs teams of GIS (Geographic Information System) analysts, computer scientists, data researchers, graphic designers and telecommunications industry experts who collaborate to deliver a unique set of geospatial network intelligence services for this diverse marketplace. Critical to its success is a reputation for trustworthiness that has allowed competing entities to work with Mosaik without fear that protected information will be shared or compromised in any way.

Mosaik’s GIS team employs proprietary software and methodologies that combine advanced data analytics with state-of-the-art mapping skills to layer various types of demographic, network and geographic data into dynamic interactive visual presentations. Through its cloud-based computing infrastructure and software knowhow, Mosaik can perform distributed geo processing at scales and speeds that even the largest service providers would be hard-pressed to accomplish.

Complementing the work of the GIS team, the Mosaik Solutions software development unit provides the skillsets required to serve the raw data acquisition needs of customers who rely on their own internal GIS processes to combine and analyze information from Mosaik’s and their own internal databases. At the same time, the Mosaik graphic design team leverages special tools along with the Mosaik databases to deliver customized infographics for marketing, private presentations and other purposes. And through its market research group, Mosaik is able to continually update existing databases and develop new datasets required in a dynamic marketplace.

By orchestrating collaboration across all these groups Mosaik is able to apply its geospatial network intelligence to a wide range of services suited to specific client requirements. For example, through its comprehensive cloud-hosted mapping and data visualization CellMaps platform, Mosaik allows each customer to tailor views of wireless 2G, 3G and 4G coverage patterns, wireless spectrum depth, network configurations and licensing data along with the details of service offerings from the national down to the street level. (See Figure 2.)


Figure 2

Using Mosaik Solutions’ CellMaps service, Alaska Communications provides its customers easy-to-access information about coverage at the street level.


The Mosaik database includes comprehensive coverage information pertaining to wireless and wired broadband networks. (See Figure 3.) No matter what the data source, Mosaik persistently normalizes the information into a common format that facilitates easy access and management through its various services.


Figure 3

These geospatial renderings are samples of the ways in which Mosaik’s data can be segmented to cover specific categories of providers and services, allowing customers to drill down to whatever depth they choose within any category or across multiple categories.


Applying Mosaik Solutions’ geospatial intelligence and design experience to this data, customers can view in detail the entire telecom ecosystem for a selected boundary and at specific points within boundaries to more deeply evaluate where content can be delivered through wired, mobile and broadcast networks and also to highlight where competitive threats exist. (See Figure 4.) In all information categories, customers can be confident the data is current by virtue of Mosaik’s persistent updating of all information at its disposal.


Figure 4

Mosaik Solutions’ Creative Services allows Inland Cellular to tap into the full national database of multi-service coverage to obtain a highly specific geospatial representation of profiles within its targeted service areas. Along with facilitating strategic perspective, the service allows Inland to produce finished marketing collateral that will both improve the customer experience and manage expectations.


Moreover, Mosaik has added a trove of census-block level demographic information to its geospatially accessible database, including numbers of households, breakouts by race and age and other parameters. For example, a provider weighing whether to extend network coverage into a county or buy facilities from a current provider can quickly get a breakdown on the number of housing units, whether they’re occupied or not, the ethnic profile, employment figures and other key information. This information, comprising over 11 million managed data points, can be brought into play with the service coverage information to deliver a comprehensive, geospatially rendered picture of what Mosaik’s customers need to know as they explore new opportunities.

At the same time, Mosaik’s geospatial visualization capabilities have been extended to creation of customer-care applications such as consumer-facing maps and other data presentations. By amassing information from Mosaik-hosted and internal resources, Mosaik’s customers can provide their subscribers ready access to information about wireless service coverage, types of services available, area-specific pricing and special offers that might be available in their locations. For example, Comcast, utilizing Mosaik’s geospatial intelligence in combination with its internal information about its Wi-Fi locations, makes it possible for Xfinity customers to immediately determine whether they’re in proximity to a company Wi-Fi hot spot. (See Figure 5.)


Figure 5

Any Comcast customer can immediately determine whether a free hotspot is in reach through the Xfinitiy portal.


Mosaik has also developed the means by which customers can combine data available through its database with their own proprietary data to create aggregations of information for internal use. This can be done independently or with the support of Mosaik’s technical team on a specific project-by-project basis.

Customers who have their own internal GIS and data aggregation capabilities can leverage Mosaik’s APIs (applications program interfaces) to bring Mosaik datasets into their own GIS processes in conjunction with use of popular platforms such as Google Maps. Or customers can leverage Mosaik’s GIS skills to provide comprehensive analysis together with geospatial and other graphical renderings suited to their requirements.

MapELEMENTS
For many providers representing data graphically through use of GIS software is a daunting challenge. Mosaik, with the support of its cross-functional data analysis and visualization team, provides customers a single browser-based access to all the data aggregation, analysis and rendering capabilities outlined above through a cloud-hosted service known as MapELEMENTS.

MapELEMENTS makes overlapping data sets understandable and easy to work with and provides powerful mapping functionality directly to decision-makers (See Figure 6). These capabilities are encompassed in a wide range of modules that allow customers to tailor their use of the service to their information-gathering and budgetary requirements. Module options include detailed wireless network coverage patterns, wireless licenses, cable and television network service areas, landline wire center boundaries, rate center boundaries and area code footprints.


Figure 6

MapELEMENTS provides easy-to-navigate mappings of a wide range of coverage information, as in this example of how fixed and mobile broadband services are arrayed across Massachusetts.


Customers access MapELEMENTS’ rapid-rendering geospatial network intelligence through an interactive navigation interface to create and save custom maps for an individual experience with tailored snapshots of any combination of chosen data. The platform’s inspection capabilities support cross-technology analysis, competitive intelligence and asset evaluations by enabling views of all available coverage patterns at a selected point or within defined boundaries.

At the same time, the application’s cutting-edge layering system allows customers to reorder and change the transparency of each individual coverage pattern as they see fit. Advanced search and filtering functions provide the capability to quickly select the layers and display them on the map. Simultaneous viewing of the larger picture in conjunction with specific location information is made possible through tabular text displays at the bottom of the user interface.

CellMaps

Use of interactive maps has become an important tool for marketing and customer care, but building such capabilities in-house is beyond the reach of smaller entities and imposes a work-intensive burden on larger firms. Mosaik Solutions has overcome these barriers with its hosted interactive coverage mapping service, CellMaps.

CellMaps provides customers a ready means of developing and embedding in their websites maps designed to perform specific functions, such as educating consumers about service availability in their areas or providing support personnel better troubleshooting solutions to improve customer acquisition and churn metrics. CellMaps is a turnkey service whereby Mosaik develops and updates information within the hosted application, pushing the geospatially visualized information along with search a box, zoom and panning tools, and relevant points-of-interest to the customer’s websites.

CellMaps puts the ability to rapidly create and update critical information for user-friendly presentations within affordable reach of even the smallest service providers. From entities such as i wireless in Iowa and chatr wireless in Canada to giants of telecom like AT&T, Comcast and Time Warner Cable, service providers are putting CellMaps to use to make it much easier for their customers to access information about their services.

In some cases CellMaps customers are leveraging the Mosaik team’s ability to combine customers’ internal information with third-party sources to deliver interactive maps. For example, Mosaik integrated Google Maps into an Allied Wireless CellMaps deployment to provide Allied Wireless customers with easy access to information regarding store and agent locations. Similarly, Rogers Wireless provides its subscribers visualization of wireless voice and data services operating across Canada on both GSM and HSPA technologies. (See Figure 7.)



Figure 7


Using Mosaik Solutions’ services Rogers Communications is able to not only show where its LTE service is available but also the other mobile technologies offered by the company.



APIs

Customers who have their own internal GIS systems and development teams but want to take advantage of Mosaik’s geospatial network intelligence can tap these resources through Mosaik’s API services. Client XML and JSON data formats are able to query the Mosaik platform to answer specific questions or to draw on its repository of mapping tiles to facilitate any variety of internal- and customer-facing geospatial solutions.
For example, API users can develop highly specialized geospatial visualizations by overlaying wireless, fixed or broadcast coverage tiles from the Mosaik repositories atop interactive mapping applications like Google and Bing Maps or on traditional GIS software like MapInfo. They can combine information from Mosaik’s census-block level demographic database with internally generated data to create interactive maps that help shape marketing programs. They can pose a question pertaining to the exact coverage and demographic profile of a specific point of interest to help with strategic decisions.

As the need for enterprise and consumer mashups expands, customers will find ever more ways to use the API service to deliver on-demand customer service and technical support solutions. As one example, they may want to access Mosaik’s data to assist with lead pre-qualification. Or maybe they see an opportunity to deliver an online tool to assist their customers with travel preparations by letting them assess coverage levels at various destination locations. Any provider with the internal capabilities to drive geospatial applications will be able to continually devise innovations which translate to significant competitive advantage in customer relations and strategic decision making.

Whatever uses they find for the API service, customers save immense amounts of time and processing power through use of Mosaik’s distributed geoprocessing resources. They also save on development time by virtue of being able to access the ever-expanding reservoir of mapping options and analytic findings generated through ongoing work of the Mosaik cross-functional data analysis and visualization team. And because Mosaik’s research group is continually updating the databases, API service customers can be assured the information they extract is always current and comprehensive.

CoverageRight

Many customers who have invested heavily in mapping software and GIS expertise may prefer to pull raw data from the Mosaik resources to feed their own analytic capabilities. Through Mosaik’s CoverageRight datasets customers can analyze and integrate their own data with Mosaik’s detailed coverage polygons for commercial mobile, broadband, cable, fixed wireless and broadcast operations. They can purchase information from Mosaik’s county-by-county demographic database or its data on licensing and other regulatory matters without devoting weeks or months of time that would otherwise be required to acquire, integrate and analyze such information.

CoverageRight is a comprehensive collection of network coverage datasets that are compatible with all major GIS programs (such as ArcGIS® or MapInfo®), allowing users to leverage major GIS software applications to perform powerful analysis against any combination of proprietary and Mosaik Solutions’ intelligence. These capabilities enable development of both internally and externally facing geospatial representations.

For example, service providers can gain a much more comprehensive and detailed view of their network assets as well as those of competitors across all infrastructure categories and locations. They can add greatly to the information readily viewable by customer service representatives. And they can provide their subscribers the location- and profile-specific information they need to know about service availability, pricing, billing status and other information.

Custom Project Development and Professional Services

Along with the extensive range of cloud-based services offered through MapELEMENTS, CellMaps and APIs, Mosaik Solutions offers consulting services that provide the full slate of its geospatial network intelligence skills and data resources to customers who do not have all the tools required to satisfy today’s Big Data needs.

The Mosaik team helps them to integrate Mosaik’s data resources with their own information to perform all their aggregation, analysis and rendering requirements in whatever ways serve their immediate and long-term needs. Through access to Mosaik’s powerful distributed geoprocessing capabilities customers, find they are able to run immense amounts of data through the analytic and visualization systems at speeds that are beyond the reach of traditional third-party geospatial support systems.

Consequently, providers have an opportunity to apply Mosaik’s geospatial intelligence skills and data resources to quickly create easy-to-understand visualizations that would otherwise be impossible. Such capabilities provide customers advantages over competitors with respect to:

  • faster responses to new service opportunities arising from underserved or newly constructed residential areas;
  • identifying the most attractive acquisition targets;
  • responding to competitive threats resulting from newly issued licenses;
  • identifying population shifts that portend demand for new content categories;
  • better marketing and customer care communications with subscribers based on the ability to immediately aggregate client location, billing and personal usage data in response to queries.

Market-Driven Opportunities for Advanced Data Applications

In a market crowded with competitors and racked with confusion, where success depends on adeptness at offense and defense alike, the difference between success and failure may come down to who has the most comprehensive data resources to work with and the intelligence to use them to maximum advantage. With all the capabilities outlined above now at the disposal of every type of participant in this converging landscape, opportunities abound for competitive advantage no matter what one’s starting point may be within the spectrum of legacy providers.

Tier 1 Mobile, Cable and Wireline Strategies

Mosaik Solutions’ products and services are playing an increasingly important and varied role in Tier 1 cellular, wireline and cable providers’ strategic planning. These include all the ways Mosaik’s technology and expertise can be used as discussed above to develop a better understanding of the competitive landscape, seize opportunities to expand reach and service offerings, improve customer care and enhance marketing and e-commerce initiatives.

Such applications can be applied at a very granular level to enhance the effectiveness and cut costs of operations and deployment strategies. One case in point involves instances where mobile carriers are running 3G or 4G networks at different spectrum windows with highly varied propagation characteristics for voice and data. Because, for example, a wireless signal operating at higher frequencies do not travel as far as a signal operating at lower frequencies, the customer experience will vary, which means operators need to have reference to coverage information that can precisely pinpoint where coverage reinforcement is necessary.

To cite another example of highly specialized granular applications, the ability to combine mobile coverage data with other data such as commercial retail store locations and local demographic information can be used to help operators spot opportunities for new store locations. Or, as in the case of one Mosaik customer, operators may want to identify service expansion opportunities based on a global assessment of precise coverage details for markets that match certain demographic parameters.

Along with enhancing competitive advantage, a major area of Mosaik technology applications revolves around the opportunities for cooperation and partnerships across the wireless and fixed network divides. For example, enabling seamless, unobtrusive handoffs between cellular and Wi-Fi networks has become a priority for cellular carriers seeking to conserve bandwidth. The ability to identify hotspot locations of other providers facilitates efforts to find potential partners for future offload agreements.

Conversely, this application could become an increasingly important component of cable operators’ use of geospatial network intelligence in the Wi-Fi domain. In a new survey of mobile operators’ need for Wi-Fi offloading capabilities, U.K. researcher Ovum reports strong demand for access to technologically advanced hotspots supporting interoperability across multiple wireless protocols.

Ovum found that over half of surveyed mobile operators expect to support session continuity when subscribers move between Wi-Fi and mobile networks. Just as the mobile carriers need to be able to identify potential Wi-Fi partners, cable operators need to be able to know where the need for offload support is greatest, which helps them determine where to locate hotspots and to identify which carriers offer the best opportunities for new business relationships.

Cable operators have another major need for Mosaik’s capabilities in conjunction with their Wi-Fi strategies, as evidenced by the user-facing portals developed by Comcast and Time Warner Cable to provide customers immediate feedback on hotspot availability. Such applications can be used in conjunction with any service, allowing operators to let customers know what pricing and features are available to them.

These capabilities are also vital to successful implementation of partnership agreements. Cable operators participating in Wi-Fi roaming partnerships can use Mosaik’s solutions to alert subscribers to partner hotspot availability when they’re away from their home cities. As Wi-Fi roaming across multiple operators’ domains becomes ever more important to service strategies, visually representing pooled hotspots will serve to expedite operators’ search for both Wi-Fi and mobile network availability.

Similarly, mobile and cable partners can use Mosaik’s geospatial intelligence datasets in conjunction with cross promotions involving other types of service such as TV Everywhere to convey the availability of specific capabilities in select locations. One case in point would be a mobile app letting smartphone users know what video services they can access from pay TV suppliers in any location.

Examples of potential uses apply in other areas as well. Mapping trouble calls to specific locations can help identify sources of problems in execution of partnership agreements, such as the causes behind number portability issues or which partner locations are failing to provide customer support as required in the partnership contract. The technology can be used to invalidate competitors’ claims, such as overstatements of 3G or 4G network coverage.

Tier 2 & 3 Network Service Provider Strategies

Beyond the opportunities surrounding use of Mosaik’s services as discussed above market conditions have produced an environment where Tier 2 and 3 network service providers have their own unique needs for these capabilities. The growing force of competition from 4G mobile broadband as an alternative to fixed broadband is of great concern, but the aggressive expansion strategies of Tier 1 mobile and fixed operators represent potential opportunities for smaller operators as well.

For example, both Verizon and AT&T have made known their intentions to wind down support for DSL networks in favor of using 4G as a broadband service conduit. Competing operators need to be able to identify the service areas of these DSL facilities as well as track ongoing status as carriers abandon wireline facilities in order to prepare for the shifts in competitive services and how they are marketed in their areas.

Likewise, of course, they need to track the growing footprints of 4G service in these areas. In all these cases Mosaik can apply its analytical skills to deliver credible predictions ahead of actual developments.

At the same time, government funding for broadband expansion needs to be tracked, ensuring that NSPs understand where competitors may be expanding bandwidth and extending reach in their territories. For operators who want to maintain the competitive edge, knowing where and when to invest will allow them to keep ahead of threats while husbanding their capital for spending where it’s most needed.

Of course, these new developments also bring opportunities. Tracking 4G expansion, especially in rural areas, can reveal where investment in Wi-Fi infrastructure might lead to offload-service opportunities. Following Tier 1 cable operators’ expanding Wi-Fi footprints may help determine where opportunities are most ripe for participation in their roaming partnerships. It’s also important to know where broadband service affiliations might be sought by satellite service providers who are seeking to extend multiscreen service availability to their subscribers without fear of data caps that could limit quality of experience.

For many Tier 2 and 3 NSPs there are growing opportunities for commercial services as new industry comes to their communities and as existing businesses require high-bandwidth service capabilities tied to video applications which are either not available or are too expensive from traditional suppliers. Utilizing Mosaik’s geospatial intelligence to help identify such developments can help NSPs plan for targeted expansion that will lead to higher revenues and ROI.

Broadcast TV Station Strategies

Suddenly broadcast TV stations find themselves in need of all the information they can get respecting mobile as well as other services in their areas. As they explore all the opportunities emerging with the digital transition, broadcasters will find the services provided by Mosaik can be critical to smart decisions on many fronts.

For example, with the FCC’s new orders governing sale of UHF broadcast spectrum for cellular use, broadcasters need to have complete information about the state of cellular deployments in their areas, including licensees, which licensees have deployed infrastructure and where and what the spectrum needs might be based on what levels of service any given provider is offering within any given boundaries.

Exact geospatial knowledge of types of video services available and at what prices through fixed and mobile networks is also essential to broadcasters’ decisions with respect to whether they want to use some of their spectrum for mobile service applications. As growing numbers of broadcast stations affiliated with either the Mobile500 Alliance or the Mobile Content Venture move into this business, their choices will be better served through access to the data resources and geospatial rendering capabilities of Mosaik Solutions.

And these mobile options need to be weighed against other options open to broadcasters, such as technologies supported by Syncbak and Aero that use broadband networks to stream live content to smartphones and tablets, or multicasting opportunities where spectrum can be divided into three or four channels of pay TV programming. Here, again, knowing what the services, costs and demand profiles are across the local footprint is vital to smart decision making.

From a more traditional perspective, broadcasters have long needed to know precisely how the contours of their footprints overlap with cable and telcoTV service areas as they develop retransmission consent and must-carry strategies. As tensions build around these options broadcasters as well as the pay TV providers more than ever need access to the type of information and services provided by Mosaik.

Broadcasters also can use geospatial data and analysis to gain information about the location of independently owned translators which they might be able to negotiate access to for purposes of strengthening coverage in fringe areas. Mosaik’s database not only identifies all the points of distribution for each station in a market but also the ownership, business relationships and coverage reach associated with all the translators in use by broadcasters.

Summary

In an era of converging providers and services, every player no matter how large or small faces a big data challenge where the ability to aggregate, analyze and apply massive amounts of information from all available sources is now essential to success. Mosaik Solutions is uniquely positioned to help service providers meet this challenge through a portfolio of geospatial network intelligence products and services that can be precisely matched to their capabilities and requirements.
Several key factors underlie Mosaik’s ability to deliver an unparalleled set of cloud- and customer-based solutions across the entire service provider ecosystem, including:

  • Aggregation and translation of vast quantities of data into useful components pertaining to mobile, broadband and broadcast coverage, population trends and localized demographics;
  • Development of all the tools Mosaik and customer personnel need to make effective use of data from all sources in easy-to-navigate mappings and other visualizations for internal and subscriber-facing applications;
  • Custom delivery of geospatial network intelligence through the combined skills of experts in GIS, software development, graphic design, research and telecommunications;
  • Distributed geoprocessing resources supporting extraordinarily fast fulfillment of the most processing-intensive projects.

Mosaik Solutions has parlayed these capabilities into a suite of products now used by service providers worldwide to develop better understandings of the competitive landscape, improve customer service, enhance marketing and e-commerce initiatives and facilitate relationships with other service providers. These products have been designed to suit the needs of all categories of providers, including Tier 1, 2 and 3 mobile, cable and wireline opeators as well as broadcast station owners, no matter what level of data management capabilities they have developed internally.

Specifically:

  • Through the Web-hosted MapsELEMENTS service, Mosaik’s customer can access interactive, easy-to-navigate maps for use in internal planning.
  • Mosaik’s Web-hosted CellMaps provides customers the means to combine Mosaik and internally generated data into interactive maps their subscribers can access to get information about their service availability.
  • Customers with in-house GIS and data analytics capabilities can bring Mosaik’s geospatial intelligence resources into their domains through the API service.
  • And for those who want to make use of raw GIS data amassed by Mosaik, the company offers access to whatever they need through the CoverageRight service.

For all types of customers Mosaik supplements these products with direct professional services to assist with special projects large and small. The scope of this support can extend across all areas of Mosaik’s geospatial intelligence expertise or it can be focused to needs within specific areas of expertise, such as GIS, creative design and research.

Clearly, the range of applications available to providers through Mosaik Solutions goes far beyond the traditional uses of data and geospatial analysis. Providers’ growing need for the Big Data support capabilities offered by Mosaik points to a new dimension in how players will pursue competitive advantage and partnering opportunities in the converged service marketplace for years to come.

To learn more and to contact Mosaik experts, please visit Mosaik.com