Active Video

Defining an Optimal Approach
To Cable Network Migration

For cable operators, implementing an agile, futureproof infrastructure has become the key to efficient pursuit of market advantage. This document explains how the opportunity to exploit new developments in optics, DAA and other emerging technologies, facilitated by ATX digital optics gateways, allows MSOs to evolve their networks to satisfy immediate requirements without limiting their ability to serve new markets.
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The MVPD Case for Programmatic TV Advertising

Velocix Edge-Based Solution Unleashes Big Opportunities for Operators

The emergence of programmatic marketplaces for TV advertising has created major monetization opportunities for multichannel distributors who equip themselves to support dynamic ad placements with internet-streamed TV programming. This white paper explains how this can be done with deployment of a programmatic-optimized dynamic advertising platform that makes it possible for advertisers to reach targeted viewers wherever they are.

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Part 3 of a 3-Part Series

Advanced Analytics Open New Vistas on Viewthority Platform

With access to Viewthority, content providers and video service operators can finally bridge long-standing barriers to intelligent utilization of the vast pools of data generated by devices connecting to OTT and legacy pay- TV services worldwide. Part 3 of this series explores the benefits accruing from individual and collaborative access to the data gathering and advanced analytics functions available through Viewthority.